A/B Testing WordPress Architecture
1The Challenge
The client needed a highly sophisticated native A/B testing auto-direct engine and a suite of SEO tools built entirely within WordPress. Off-the-shelf plugins were bloated and couldn't provide the specific user routing and data analytics required without slowing down the site.
2Our Technical Solution
We engineered a full-stack custom WordPress plugin that seamlessly handles traffic routing and A/B testing on the server side. We ensured high standards in the development cycle, from proof of concept to final testing, ensuring the UX remained fast and successful.
3The Impact & Results
- Delivered a native, lightweight A/B testing engine.
- Stayed perfectly on schedule from concept to launch.
- Provided continuous guidance and UX recommendations.
Project Brief
"Great to work with! Communication was outstanding. He was able to provide guidance and recommendations to make the development and user experience successful."
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